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Gamers, start your engines: Ally Racing creates nostalgic video game for NASCAR fans

August 10, 2020

CHARLOTTE, N.C., Aug. 10, 2020 /PRNewswire/ -- Ally Racing is giving NASCAR fans of all ages a chance to compete behind the wheel—er, keyboard—of the No. 48 Ally race car with a new online video game.

"Nothing can replace the live action sights and sounds of a Cup Series race, but we wanted to create a fun way to stoke competition and engage fans, recognizing people are turning to their mobile devices to stay connected and entertained," said Andrea Brimmer, chief marketing and public relations officer for Ally.

The free, web-based game can be played at, and relies on simple instructions and 1980s-style 8-bit graphics to make it accessible to novice gamers and young-at-heart gamers, who may appreciate the drive down memory lane.

Players need to steer around obstacles like oil slicks, tire debris and other cars while trying to beat the clock and other race cars to the checkered flag. Hitting financial targets, literally, generates bonus points by driving through Ally Financial "rewards" such as coins and plum-colored dollar bills that pop up on the track. Those rewards are banked for future use, so players can choose when to withdraw the rewards and help boost their score as they reach more challenging levels within the game.

There's no limit to how many times players can test their skills at the 60-90 second game. At-home virtual drivers can compete at the following digital racetracks: Daytona Beach, The Monster, Allywood and Queen City Circuit. A leaderboard keeps a running tab on the top finishers. As the 2020 NASCAR Cup Series progresses, additional levels and paint schemes will be introduced to the Ally Racer video game. 

"We know there are a lot of die-hard NASCAR and Jimmie Johnson fans who wish they could cheer for Jimmie in person this season. We do too," Brimmer said. "This is one small way we're helping fans feel connected to Jimmie while bringing motorsports fun into their homes.  We encourage fans to post their high scores on social media to fuel some friendly competition and connect with each other."

Starting with the pandemic shutdown and continuing with NASCAR's return to live racing, Ally has sought new ways to engage fans. This includes Johnson's participation in virtual iRacing events, videoconference meet & greets with fans, and frequent updates to Ally Racing social media channels.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with $184.1 billion in assets as of June 30, 2020. As a customer-centric company with passionate customer service and innovative financial solutions, we are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. We are one of the largest full-service automotive-finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers. Our award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage lending, personal lending, and a variety of deposit and other banking products, including savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs). Additionally, we offer securities-brokerage and investment-advisory services through Ally Invest. Our robust corporate finance business offers capital for equity sponsors and middle-market companies.

For more information and disclosures about Ally, visit 


Ann Smith

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SOURCE Ally Financial

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